Almost 20 years ago whilst studying Graphic Design at the Bournemouth Art Institute I developed a passion for typography, some might say an obsession! Being able to recognise fonts is pretty normal behaviour isn’t it? OK, maybe I need to get out more! However, this slightly odd obsession has enabled me to understand fonts, when to use them and how to provoke emotion simply by choosing the right ones.
I shot the Serif but I did not shoot the deputy!
If you haven’t got the following sans serif fonts on your computer then I strongly recommend you add them – Helvetica Neue, Futura, Myriad Pro, Gill Sans and Franklin Gothic.
Comic Sans is NOT funny!
Inevitably with so many fonts available there are bound to be a few bad ones, the most notable being comic sans – just do a Google search! It may look fun and cartoony but it gives the impression of cheap and unprofessional and should be avoided at all cost! Other no, no’s include Papayas, Kunster Script, Brush Script and many more!
Let’s get you some fonts!