THE DORSET HIDEAWAY
Social Media Management
The Dorset Hideaway is one of a growing number of businesses whom we assist with their social media.
We’ve worked closely with Esther since the early days of her business, from designing her logo, to providing leaflets, signage and then designing and building the website. With a now successful business under her belt, the one area Esther felt needed some attention was the social media side of things. Having personally attended some social media courses she also approached a number of marketing companies, yet remained unimpressed with what they were offering. She then discovered we had recently expanded to introduce a digital optimisation package! After discussing with us what she wanted to achieve and how we planned to achieve this, she was quick to hop on board!
We provided her with a bespoke social media plan which also allowed for a number of blogs to be written for the website and shared on social media. We continually review posts and analyse the various data, to determine which types of posts are most successful.
The results have been remarkable, not only has she seen a dramatic increase in engagement on social media platforms but well structured and considered posts have in turn led to an increase in footfall on the website and a considerable drop in bounce rate. We have recently introduced a new ‘hub’ page alongside her Facebook business page, within it’s first weeks this page gained over 100 followers and the interaction we’ve seen from members has been incredible!
We have worked hard, along with Esther, to achieve high performing social media for The Dorset Hideaway and continue to work on new ideas and methods to ensure continued engagement on both social media and the website. She’s one hardworking, lovely lady and it’s a pleasure working with her and doing our bit to help make The Dorset Hideaway such a wonderful success story.